Sunline and Medad Holding Sign Memorandum of Strategic Cooperation
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Sunline has taken the first step in establishing its presence in the Middle East by signing a Memorandum of Strategic Cooperation with Medad Holding, the investment arm of Al Hail Holding, based in Abu Dhabi, United Arab Emirates (UAE). Both parties will be sharing their financial technology, experiences and resources to enrich digital financial services in the country.

Al Hail Holding is a leading investment company headquartered in Abu Dhabi and operates a diverse portfolio across a wide category of sectors. The company has made substantial contribution to the diversification of the UAE economy as well as the development of government and private-sector joint initiatives. Sunline is a leading banking software and technology services company headquartered in Shenzhen which continuously reinvent their solutions by integrating the latest technology trends with industry best practices to provide comprehensive and secure financial solutions.

Medad Holding has entered into a Memorandum of Strategic Cooperation with Sunline in the presence of Mr. Hamad Jasim Al Darwish, Chief Executive Officer at Al Hail Holding and Mr. Mathew Chen, Chief Executive Officer of Sunline Overseas Business Group. Through this collaboration, both parties intend to jointly explore, develop and invest in the areas of digital IT solutions for banks and other financial institutions as well as facilitate the development of B2B2C in the Middle East, North Africa and other geographic areas of interest. Sunline will deploy the company’s new generation intelligent financial cloud services platform, Finline, which can facilitate financial inclusion at a faster pace. 

The strategic collaboration with Al Hail Holding is a key steppingstone for Sunline to penetrate into the market outside of Asia Pacific. The partners are confident their competitiveness and commitment will bring innovation and state of the art solutions for financial institutions, commercial organizations and SMEs.
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