The 2025 Xiamen International Bank Cup Digital Finance Innovation & Entrepreneurship Competition brings together fintech innovators to showcase cutting-edge solutions that advance digital finance and promote technology integration in banking.
Sunline’s Tag Management Platform earned the Outstanding Innovation Award, recognized for its excellence in data value mining, business enablement, and AI-driven insights. The accolade reflects both the platform’s impact in solving key challenges for financial institutions and Sunline’s ongoing commitment to innovation and intelligent digital transformation.
Financial institutions currently face three core challenges in tag management:
High barriers to cross-departmental data sharing, limiting tag resource circulation;
Lack of unified standards, causing inconsistent structures and definitions;
Inefficient pathways to translate tags into business value, leaving data potential underutilized.
Traditional tag systems often lack top-level design and holistic coordination, resulting in duplicated development, resource waste, and misalignment between technology outputs and business needs—making it difficult to support precise operations.
Sunline’s self-developed Tag Management Platform directly addresses these challenges, providing financial institutions with foundational capabilities for fine-grained business operations and asset-oriented services. Centered on deep business-technology integration, the platform delivers a closed-loop solution across three core modules:
Enterprise-level Unified Tag System: Standardizes tag definitions and metrics, breaking down data silos;
Full Lifecycle Intelligent Tag Management: Covers tag design, generation, and operations to improve efficiency;
Scenario-based Intelligent Application: Leverages AI for natural language insights, supporting predictions such as potential customer churn or clients with high investment potential—lowering barriers to data use while enabling precise marketing and intelligent risk management.
By adopting the platform, financial institutions can enhance data asset accumulation and application capabilities while driving scenario-based business outcomes through the dual engine of data insights + precise decision-making. To date, the platform has been successfully deployed across more than ten financial institutions, including joint-stock banks, city commercial banks, and rural commercial banks, delivering significant impact in marketing, risk management, and customer service.
The competition was jointly organized by Xiamen International Bank, China Financial Media Co., and the Xiamen Local Financial Association. Against the backdrop of Xiamen’s push to build a strong financial city and a fintech hub, Xiamen International Bank has actively promoted innovation by creating multi-event platforms that connect the financial technology ecosystem while advancing digital transformation in banking.
Winning the Outstanding Innovation Award reflects the high recognition of Sunline’s technical strength and real-world impact. Looking ahead, Sunline will continue deepening financial institutions’ data capabilities, integrating AI technologies, and delivering smarter, more efficient solutions to enable the full spectrum from data asset accumulation to business value realization, supporting high-quality, systematic growth.
