Financial Marketing Empowerment System
Overview
Sunline Financial Marketing Empowerment System is an artificial intelligence service platform independently developed by Sunline to empower the marketing, operation and business innovation process of financial institutions. Embeds a variety of AI technologies into core business systems, it helps to upgrade the business intelligence of financial institutions to achieve a comprehensive transformation from product centric to customer centric.
Technical Ability
Financial marketing model
The marketing complex process is decomposed into unitized steps, starting from business opportunities and needs through continuous interaction to discover the key factors that affect customer decision-making. The optimal cost-effective path is then evaluated to achieve marketing goals and promote implementations
Natural language understanding
Apply NLP technology to understand the needs of individual financial products expressed by each user and directly translate them into executable smart contracts to quickly complete the financial services
Intelligent knowledge graph
Map domain knowledge of customer relationships (industrial chain, social relationship), financial product characteristics and application scenarios, marketing experience and innovative ideas of business personnel. Using visualized interactive methods to help quickly absorb knowledge and make verification, effectively shortening the implementation cycle and improving the efficiency of business upgrades and innovation
Technical Advantage
Sunline IP financial marketing model
Introduce in the 'engineered marketing model' into marketing activities and business intelligence to upgrade processes of financial institutions, completing exploration of multiple paths to achieve business goals with the support of the knowledge map and finding the best cost-effective path
Flexible business innovation tools
Introducing natural language and visual interactive technology into the business innovation process to quickly absorb knowledge and ideas from business personnel and end users, then directly converting them into executable smart contracts to greatly improve the efficiency of business innovation
Quantified route navigation
Explore multiple paths to achieve business goals through knowledge map then evaluate input and output of each path to find the best practices under different resource conditions for financial institutions