Solution Overview
Omni-channel Marketing Management Solution
In order to solve the problem of marketing means and contacted channels being isolated from each other under the traditional marketing model, we get through the channel links of the bank, provide unified SaaS deployment, construct bank unified marketing channel rapidly. Sunline also assist the layout of private domain traffic, allow the public domain traffic and private domain traffic channels to go hand in hand, constantly improve the customer service experience of ecological scenarios and finally preempt the highlands of the private domain era of ‘one person, one bank’.
Scheme architecture
Solution Advantages
Brand new customer exploration and contact methods
Sunline changes the traditional customer exploration and contact methods on the bank, achieving online customer marketing and online management fission communication by establishing omni-channel platform and quickly attract customers by relying on high-quality financial products of banks
Digital marketing system
Omni-channel Marketing Management Solution builds ‘precision marketing’ around customer experience, establishing digital marketing system and realizes the full life cycle management of customer marketing, improves customer conversion and customer stickiness through big data analysis
Personalized service
Omni-channel Marketing Management Solution provides customized operation services and innovative content to form effective interaction with customers and achieves efficient and continuous maintenance of customer relations
Diversified marketing approaches
Omni-channel Marketing Management Solution carries out the most influential marketing activities through targeted products and supporting rights and interests, differentiated pricing mechanism and appropriate channels to create a customer-centric linkage marketing system
Solution Values
Creating precision marketing
Builds a digital marketing system, deeply exploring customer needs through big data analysis and creates ‘precision marketing’ centering on customer experience
Breaking through the channel marketing links
Breaks through the bank's online marketing channel links, integrates online and offline and effectively allocates offline resources and empowering the online channels
Building marketing incentive system
Displays incentive income brought by marketing fission and drives the customer manager to actively improve the fission marketing effect through the real-time computing power of big data
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