Product Introduction
Digital Financial Business Platform
Based on the concept of scenario-based services, Sunline Digital Financial Business Platform provides an integrated solution that includes front-end customer acquisition, middle-office management and back-end support. The platform covers multi-scenario, high-quality digital financial business services including user, account, pricing, fee-based, product, marketing, payment services, etc. with strong business scalability and adaptability. The platform supports flexible integration of all business scenarios and channels to achieve front-end scenario-based customer acquisition. The middle office has flexible business autonomy and expansion capabilities to meet the rapid response of Internet financial services. The back-end provides support for basic business capabilities of various digital business scenarios to ensure efficient and stable operation.
Product Features
Design integration
The platform adopts a three-tier model integrating front-end customization, middle-office agility and back-end stabilization. The scenario-driven business design further exerts its core capabilities
Multi-scene coverage
Supported by the platform, it covers consumption or lending scenarios including medical care, education, decoration, leasing, wedding, shopping, social networking, tourism, agriculture, rural areas, agriculture, beauty, automobile, logistics and warehousing, catering, campus and personalized product portfolio, realizing lifestyle financing
Financial ecosystem
The layout of business ecological strategies starts from scenario integration, cross-border finance, precision marketing, financial alliances, etc. and the platform builds a complete ecological closed-loop system for BC users around ‘financial services + ecological scenarios’, helping the financial industry to transform itself
Digital operation
The platform is digital driven. One is decision-making via data to achieve product improvement, operation optimization, marketing analysis and business decision etc., the other is product intelligence via algorithm models and behavioral data collection and analysis to achieve intelligent use of data
Application Scenarios
| Scenario services | Provide financial services combined with daily life application scenarios, scenario driven business design and financial services to meet financial-related service models |
| Open services | Provide internet oriented open financial services to help banks realize the integration of various channels and openness to various scenarios |
| Core services | Provide stable financial core services, covering the entire process and life cycle management of users, accounts, products, payments, marketing, etc |
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